Sandra Aveleira Viljoen

Neuro-Semantics Certified Trainer & Certified Meta-Coach

Sandra has a background in Sales and Marketing. She worked in the airline industry for 13 years and was appointed as Regional General Manager (RSA Sales & Voyager) in 2000. During her Leadership, she inspired her team and together they achieved unprecedented revenue growth and transformed SAA Sales into a world-class efficient, and effective operation. In the year 2000/2001 SAA, South African sales, achieved a record annual revenue growth of 46% under her leadership.

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She has always had a passion for leadership, people development, and building motivated and high-performing teams. In 2002, she followed her dream to open her own Leadership Development Consultancy and Training centre.

She started her passion with Neuro-Semantics in 2006 when she completed the NLP Practitioner certification. Since then she has pursued her growth, knowledge, and experience in Neuro-Semantics by completing her ACMC Certification as becoming a Neuro-Semantic Trainer in 2013.

She pioneered by bringing Neuro-Semantics to Mauritius and sponsored the first ACMC there in 2015. She has trained over 400 participants and invited Dr. L Michael Hall in 2015 to facilitate the 8- day boot camp, ‘Coaching Mastery’ in Mauritius where she assisted 25 participants to be certified as Meta-Coaches. She is on the Governing board of SAINS (South African Institute of Neuro-Semantics), representing ISNS Trainers and Meta-Coaches for Mauritius and South Africa, and was elected to the International Leadership of Neuro-Semantics, where she sits with 12 other country representatives setting the vision and objectives with Dr. Hall. She established the MCF (Meta-Coach Foundation) in Mauritius and has appointed a leadership team of Mauritian nationals to take over.

She has Coached many Business Executives and has vast experience in Coaching, Training, and Consulting. She has developed custom-made programs to inspire leaders and employees to unleash their hidden potentials. She specialises in creating high-performing teams by improving communication, eliminating team conflict, and practicing authentic Leadership. She coaches many executives who want to improve their leadership skills, create balance in their lives and become ‘Holistically Fit’, balancing their mental, physical and emotional wellbeing.

More importantly, she coaches them to achieve their Dreams by developing well-formed outcomes and accomplish personal and professional goals.

New Beginnings has created much unique training and coaching programs to ensure businesses inspire their people, create customer obsession at every touchpoint and realign their culture to deliver their service and brand promises.

Sandra spent two years researching and studying International best practices in People Development, Human Capital, and Emotional Intelligence in business. She used this knowledge together with her extensive reading and business experience in perfecting all the People Development products, she has created.

New Beginnings Associates:

New Beginnings uses only Associates who have completed the New Beginnings Coaching Essentials and Self Leadership training and who have been certified as Neuro-Semantics Meta-Coaches.

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